RINGS
EDUCATION

Thousands of couples around the world have trusted us with their most important moments. With the largest selection of diamonds and meticulously designed, handcrafted rings, were here to help you find your way to the perfect ring.

DIAMOND
EDUCATION

For most people, buying a diamond is a new experience, but that doesn't mean it should be overwhelming. Understanding a diamond's quality characteristics is straightforward and simple.

Our diamond education is designed to answer all your questions. In just a few minutes you'll know everything you need to know to find your perfect diamond.

METAL
EDUCATION

Our jewellery is crafted with only the finest materials, ensuring you a lifetime of value. Learn more about the variety of metals we offer to find the one that is right for you.

JEWELLERY
EDUCATION

it is our mission to take the mystery out of your purchase by offering only the finest quality fine jewellery available, along with expert guidance and education. Our jewellery is crafted with superior materials and inspected against exceptional quality standards.

PEARL
EDUCATION

Use this guide to find the pearl that is right for you by educating yourself on the quality and value of the cultured pearls that we offer.

GEMSTONE
EDUCATION

Gemstones and rare minerals can evoke strong emotions and spur intrigue. While most loose gemstones and minerals are purchased for ornamental jewellery purposes, others are possessed for their fascinating attributes. Natural gemstones and minerals add sparkle to our lives and invigorate our soul with the earth's natural beauty.

ABOUT AMETHYST

The essence of the color purple, amethyst is beautiful enough for crown jewels yet affordable enough for class rings.

Amethyst was as expensive as ruby and emerald until the 19th Century, when Brazil's large deposits were discovered. It was believed to prevent intoxication- amethystos means not drunk in ancient Greek. Today, as the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewellery alike, and its purple to pastel hues retain wide consumer appeal.

AMETHYST JEWELLERY

Amethyst is one of the most popular gemstones used in jewellery, cut into a wide variety of shapes and sizes. From cabochons to emerald-cuts, ovals to heart-shaped stones, its eye-catching purple hue is lovingly worn all over the world.

The gemstone's versatility makes it a stunning choice for setting in white, yellow and rose-colored metals. Different cuts are used to create both classic and modern jewellery styles, to suit all tastes and budgets.

OVERVIEW

ST. VALENTINE


The patron of romantic love wore an amethyst ring carved with the image of Cupid.

LEONARDO DA VINCI


The artist wrote that amethyst quickens intelligence and gets rid of evil thoughts.

164 POUNDS


Single amethyst crystals can be huge: the GIA Museum displayed a doubly terminated crystal that weighed 164 pounds.

MINERAL: Quartz CHEMISTRY: SiO2 COLOR: Purple REFRACTIVE INDEX:1.544 to 1.553 BIREFRINGENCE:0.009 SPECIFIC GRAVITY:2.66 MOHS HARDNESS:7

QUALITY FACTORS

Assessment of the following characteristics determines an amethyst's value.


COLOR

The finest amethyst color is strong reddish purple to purple with no visible color zoning.

CLARITY

Most amethysts do not have inclusions you can see without magnification.

CUT

Amethyst is cut into a variety of standard calibrated shapes, including rounds and ovals.

CARAT

Amethyst is available in all size ranges for setting into a variety of jewellery styles.